About
How It Started
Sweetzy began in January 2019 with a simple frustration — great pick ’n’ mix was either impossible to find or ridiculously overpriced. Founder William decided to fix that, launching Sweetzy from a spare room at his parents’ house with a basic website and a big idea. Very rock ’n’ roll.
As orders grew, so did the responsibility. By October 2019, Sweetzy made a bold move: switching to 100% recyclable packaging. It cost more, but it mattered. Sweetzy set out to prove that even small businesses can make greener choices.
How It's Going
Sweetzy quickly evolved into a fully customised Pick ’n’ Mix experience, letting customers build their own perfect pouch from an ever-growing sweet range — all in recyclable packaging.
Demand exploded. In just four months of early 2020, Sweetzy grew from a 200 sq ft office to a 4,000 sq ft warehouse.
Fast forward to 2024 and Sweetzy went live on TikTok Shop, packing orders live on camera (oddly satisfying, we know). We also welcomed our product development designer, taking our much-loved Christmas Advent Calendar to the next level — now three years running. Seasonal drops and gifting favourites, keeping things exciting, but Pick ’n’ Mix will always be our bread and butter.
And Beyond...
This is only the beginning. Sweetzy is focused on developing more reusable products, reducing waste and creating gifts that last longer — without losing the fun (or the flavour).
We’ve got plenty more planned… but where’s the fun in giving it all away?
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